My name is Debora Luz Licón, and I’m an Art Director and UX/UI Designer with over 18 years of freelance and agency experience. I specialize in translating complex ideas into intuitive, user-centered designs—spanning branding, web, and digital experiences. My background in art direction gives me a strong eye for visual storytelling and consistency, while my expertise in tools like Figma, Adobe XD, and WordPress allows me to design seamless, engaging user journeys. Beyond my professional work, I continue to explore other artistic disciplines such as painting, lino-cut carving, and furniture restoration, creative practices that fuel my design thinking and inspire fresh approaches to problem-solving.
