LatinX
Mental Health Report

Art Direction & Editorial Design

Role: Art Director
Client: Meadows Mental Health Policy Institute
Location: San Antonio, Texas
Years: 2022

Overview

Meadows Mental Health approached me to design a comprehensive 40-page report detailing their investment initiatives in LatinX mental health. The report needed to be visually engaging, easy to navigate, and effective in both print and digital formats. My goal was to transform dense, data-heavy content into a digestible and compelling visual narrative that would appeal to a broad audience, including stakeholders and policymakers.

Challenge & Goals

The primary challenge was organizing and presenting extensive information—including detailed statistics and complex charts—into a format that was both accessible and visually compelling. It was crucial to establish a clear typographic hierarchy, create intuitive layouts, and use color-coded data visualizations to enhance clarity and readability.

Approach & Process

After receiving the final client-approved content, I developed a structured design approach focused on readability and engagement:

• Typography & Hierarchy – Designed a clear typographic system to establish content importance, guiding the reader seamlessly through the document.
• Data Visualization – Transformed complex statistics into visually appealing, easy-to-understand charts and infographics using a cohesive color palette.
• Layout & Structure – Organized content into digestible sections, incorporating strategic white space and graphic elements to improve flow and comprehension.
• Print & Digital Adaptation – Ensured the report maintained visual integrity across both print and online formats, optimizing for readability on various screen sizes.

Outcome & Impact

The final report was well-received by both Meadows Mental Health and their board of directors, who praised its clarity, professional design, and user-friendly presentation. The structured layout and intuitive visual hierarchy made it easier for readers to absorb key findings and insights, reinforcing the effectiveness of design in data-driven storytelling. Additionally, the project was completed within a tight turnaround, exceeding client expectations.