The Hustler-Turf mower website was a big challenge. The client approached Redroc needing a new website – their current website was dated, wasn’t easy to navigate and definitely not responsive. They wanted a website that was easy to use, a site that would appeal to young and older generations of mower-purchasers and properly display their extensive inventory and detailed product pages.
The Redroc team set out to do research, they researched their consumer, how they interacted with the product and figure out a way to update the website without alienating their older consumers that were not as tech savvy.
My role as the lead designer allowed me the opportunity to design a website that was easy to navigate, use simple graphics that highlighted their products and make sure the website looked great and function seamlessly on all platforms.